Employee Engagement Has a Direct Link to Successful Business OutcomesHighly engaged teams can generate a 10 percent increase in customer ratings and a 20 percent increase in sales.
Opinions expressed by Entrepreneur contributors are their own.
![](https://assets.entrepreneur.com/content/3x2/2000/1600697664-GettyImages-740521381.jpg)
Employee engagement is hard to define. Some people think of it as how happy employees are or how committed they seem to reach business goals. Yet, there's a lot more to it than that. Employee engagement is a key metric that powers your organizational culture, keeps your team members focused and dramatically improves retention.
When people truly care about their work and collaborate as a team for the benefit of the company, productivity levels rise. This results in improved customer satisfaction and a positive impact on your bottom line.
Related:Worried About Disengaged Employees? Make These 7 Changes.