鲍勃·麦克奈特,史蒂夫·范多伦,费尔南多·阿盖尔和林永林
2018年VANS美国冲浪公开赛和冲浪星光大道:艾伦正在加利福尼亚州亨廷顿海滩为冲浪星光大道和2018年VANS美国冲浪公开赛25周年进行广播。我们听取了从海滩到会议室塑造冲浪文化的行业偶像的意见。首先是Quiksilver的联合创始人鲍勃·麦克奈特。在1976年获得Quiksilver许可证后,鲍勃开始在他的大众面包车后面向西海岸的当地商店销售滑板短裤。随着冲浪文化在美国的爆发,Quiksilver开始在主流时尚界掀起波澜,现在是世界上领先的冲浪用品公司之一。鲍勃提供关于筹集资金和承担可计算风险的建议。然后,我们把注意力转向一个与动作运动同义的时尚品牌,Vans!Vans是如何从一个小型家族企业发展成为全球最大的单一动作运动品牌的,预计2018年的年收入将超过35亿美元?Vans负责活动和推广的副总裁史蒂夫·范·多伦说:“我们总是努力让自己想得年轻,感觉年轻,让自己年轻。”了解如何集中的产品提供和明智的品牌延伸铺平道路,以青年市场的心脏。 Next, when Fernando Aguerre founded Reef Footwear with his brother in 1984, there wasn’t a business plan in sight. As the company rapidly expanded and new hires came flooding in, a clear company vision was needed to unite the Reef family. Fernando walks us through the challenges and rewards of cultivating a colorful corporate culture. Wrapping up the event, we chat with Wing Lam, Co-Founder and Partner of Wahoo's Fish Taco, a favorite eatery for beach-goers wanting a fresh menu and fast-casual atmosphere. By partnering with elite athletes and brands, Wing built a culinary empire. Wing shares how you can make a splash in your industry with the power of social media influencers. [00:00:00] Quiksilver and the Surf Culture Explosion [00:06:28] Taking a Risk on Eye-catching Style [00:11:30] Vans: A Family Business in a Global Market [00:18:21] Don't Confuse the Map with the Territory [00:25:21] Invest in Employees and Continued Education [00:33:22] Maintain Quality Standards with Franchises