Brand Reputation
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
You Can Create Demand for Your Business With the Right PR Strategy. Here's How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
These Fatal Flaws Are Killing Brand Reputations
Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company's Failed Response.
Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.
3 Questions That Will Improve Your Personal Brand
Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.
Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
企业必须始终如一地交付无摩擦experiences that cater to customer needs and preferences.
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.