Media Coverage: Page 2
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
6 Ways to Wring All the Value from Your Earned Media Coverage
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?
How Paid Media Can Increase Your Brand's Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
Why Media Coverage Is Your Most Powerful Sales Tool
这是何w to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.
Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.
有一个经常未被充分利用的资源很多entrepreneurs overlook that could give their company a competitive edge.
Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here's How to Do It.
Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.
5 Ways to Make Journalists Actually Want to Publish Your Brand's Stories
How can an entrepreneur make journalists interested in publishing their stories? Here are a few helpful tips.
Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method
How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
Is Your Startup Ready for PR? Here's How to Know for Sure.
Here's a guide to help entrepreneurs understand when it's time to launch a PR campaign for their company, what they can achieve through it and what approaches to PR work best for startups.
The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. For thought leaders and subject matter experts, this will teach you what you need to know.
Adani Group Needs SEBI Approval For Acquisition, Says NDTV
Adani Group responded that regulatory restrictions imposed on NDTV do not affect the conglomerate's attempt to buy a major stake in the news network
He Got Laid Off. Then Created an Interview Series That Gets Millions of Downloads and Features Stars Like Tom Hanks. Here's How Graham Bensinger Did It.
The industry-vet explains what it's like to corral and question guests like Arnold Schwarzenegger, Sir Richard Branson or Monaco's Prince Albert all while being his own boss.
The 5 Foolproof Steps to Pitching Your Story to the Media
Getting featured in the media helps to build authority and trust, but to do that, you'll need an effective pitch. Here's how to pitch like a pro.