个性化
How to Increase Customer Lifetime Value And Boost Profits
It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
Where Is Social Media Headed in 2018 and Beyond?
Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments.
How Different Is Today's Gen Z Youth?
Organizational learning environment is now becoming less and less interesting for students
Crave-Worthy Products Is How You Cut Through the Paradox of Choice
Your customers are bewildered by their options. Deliver unexpected delights to make choosing easy.
This Co-Founder Plants Roots at Colleges, Inspiring Students to Become Farmers
Freight Farms has learned that it has to give its customers the knowledge to succeed without too much individual handholding.
2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)
How can a company personalize experiences for customers, even as its customer base continues to grow?
4 Ways Your Website Should Change Over the Next 5 Years
All businesses need to keep up with modern internet technology if they want to maintain their competitive edge.
How I Made $8,600 Per Hour Recording Personalized Voicemails
At my company, I want to keep creating personal experiences even as we scale.
8 Companies Changing How Machine Learning Is Used
Bots can tackle workloads no human can handle.
The 2 Ways Technology Will Revolutionize Offline Industries
Tech companies need to focus on promoting long overdue personalization and increased symmetry for customers.
Never Say 'Millennials' Again -- They're Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
How Keeping a Human Element in Your Hiring Process Sets You Up for Success
Smart companies engage top job candidates by making a personal connection and finding ways to move more quickly on key decisions.
Why Trying to Add Personalization to Websites Has Failed
Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Top 8 Marketing Trends That Will Define 2017
Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
When It Comes To Marketing, Make It Personal
Michael Del Gigante, CEO of MDG Advertising, explains why personalization is so challenging, and how brands can succeed with their efforts.