Rebranding
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
6 Tips for Creating a Sexy Logo
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
How to Rebrand With Customer Perceptions in Mind
When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
音乐流媒体平台可能的计谋nting on nostalgia to help make an impact in a crowded field.
This Is How Roadrunnr –Tinyowl Plan to Operate Post Merger
Will Runnr survive the wrath of food tech space, as it directly takes on Swiggy and Zomato?
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Instagram Updates Logo and Its Fans Lose It Once Again
Enthusiasts for the photo-centric platform habitually fall into online tizzies when things change. They soon adjust.
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Apple Faces a Big Dilemma If It Wants to Become a Services Business
In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.
4 Ways to Survive Your Company's Rebrand
When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The How-To: Rebranding Your Business
Refining can and should also be a strategically led endeavor, and reach into the realms of tone of voice, vision, mission, values and other non-visual elements too- not just the tangible touch-points.
GE Makes Its Own Hot Sauce to Attract Millennial Engineers
General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
The new marketing push will cost more than $14 million.