Rebranding
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
By changing fonts, colors and designs, these very different companies all got a new chance at success.
Don't Let Your Rebranding Destroy Your SEO
The trick is to make sure the search engines crawling your website have the chance to catch up.
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
The Ultimate Rebranding Checklist for Entrepreneurs
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
A nice apology letter from VW gives some clues just how badly they screwed up.
Don't Brand for Now, Brand For 'Then'
Brand your success point, not your success journey. But, first, know the difference.
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
People won't be lying when they say 'I read it for the articles,' if they read it at all.
How Flipora Became Rover Without Confusing 30 Million People
To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Verizon Strips Down Its Logo in Lukewarm Reboot
Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Facebook (Barely) Updates Its Logo for the First Time in 10 Years
You probably didn't even notice.
Rebranding? Don't Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
This U.S. City Just Made an Unusual Move to Compete With Uber
Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.